The Bhutan InfoComm and Media Authority (BICMA), in collaboration with Meta, has
organized a virtual meeting on 16th June 2025, with the objective to strengthen the digital
presence and communication strategies of Bhutanese government agencies across Meta
platforms- Facebook, Instagram, and WhatsApp.
The meeting brought together officials from a wide range of public institutions in leveraging
digital tools for effective outreach, storytelling, and community engagement. The sessions
covered both organic (non-paid) and inorganic (paid) strategies, as well as the direct support
mechanisms Meta offers to government and nonprofit partners.
The meeting was attended by representatives from key agencies including the government
agencies, Bhutan Broadcasting Service (BBS), and Royal Bhutan Police (RBP).
Furthermore, the meeting discussed modalities of how focused awareness programs such as
youth can be delivered to the target audience on Facebook, the moderation of content through
public reporting and seeking direct interventions. Meta team also clarified on the issues of
inorganic (paid) content and concerns of security along with privacy on the WhatsApp platform.
Through this collaborative engagement, BICMA and Meta reaffirmed their commitment to
supporting responsible digital communication, building digital competency within the public
sector, and advancing Bhutan’s broader digital transformation goals.
Click the link below to download the PDF version of the Press Release
